ISH Mojito is Made with the Brand's Caribbean Spiced Spirit
Michael Hemsworth — May 13, 2023 — Lifestyle
References: thezeroproof & bevnet
The ISH Mojito is a canned cocktail crafted with an alcohol-free recipe to position it perfectly for consumers to try out when on the hunt for an authentic yet mindful option to sip socially. The canned cocktail is crafted with the ISH Caribbean Spiced Spirit along with natural lime flavor and Moroccan spearmint to make it the perfect dupe for traditional alcohol-based alternatives. The refreshment will be right at home within the brand's existing range of alcohol-free drinks and is arriving at the perfect time to coincide with the warm weather entertaining months.
Founder Morten Sørensen spoke on the ISH Mojito saying, "The Mojito is one of my favorite cocktails. We took our time developing our NA version so that it delivers the bright, refreshing, minty rum experience of a full-strength Mojito – minus the alcohol.”
Founder Morten Sørensen spoke on the ISH Mojito saying, "The Mojito is one of my favorite cocktails. We took our time developing our NA version so that it delivers the bright, refreshing, minty rum experience of a full-strength Mojito – minus the alcohol.”
Trend Themes
1. Alcohol-free Cocktails - Creating mocktail versions of popular alcoholic drinks is becoming more common as consumers seek out mindful and healthy alternatives.
2. Canned Cocktails - Ready-to-drink canned cocktails are growing in popularity for their convenience and ease of consumption.
3. Natural Flavors - Using natural flavors in cocktails, such as mint and lime, is becoming more important as consumers prioritize healthy and authentic ingredients.
Industry Implications
1. Beverage - The beverage industry can explore creating new and innovative alcohol-free cocktails and canned drink options to meet the growing demand for mindful drinks.
2. Hospitality - The hospitality industry can incorporate alcohol-free cocktail options on their menus to provide consumers with more choices and promote responsible drinking behavior.
3. Consumer Packaged Goods (CPG) - The CPG industry can develop innovative canned cocktail products, such as the ISH Mojito, to cater to consumers who are looking for convenient yet healthy beverage options.
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