The Barr Sours Sodas Come in Two Flavors
Michael Hemsworth — June 2, 2021 — Marketing
References: agbarr & talkingretail
The Barr Sours sodas are a new refreshment range from Barr Soft Drinks that will offer consumers with a way to enjoy sour flavors that are traditionally reserved for candy. The sodas come in two flavors including Sour Apple and Sour Berry, which will both be launched in 500ml price-marked packs for 79p each in the UK. The drinks are a limited-edition offering that builds on the popularity of flavor varieties that are only around for a short while.
Marketing Director at Barr Soft Drinks Adrian Troy spoke on the new Barr Sours sodas saying, "Limited edition flavours are always very popular with shoppers, where taste is still the key driver. Not only do they drive sales but increase brand engagement and conversation whilst creating excitement at fixture. New flavours in the category have delivered more than £50m worth of sales over the last two years, and consumer research has shown us that Barr lovers will be excited to try the Sours range, so retailers should make the most of this seasonal sales opportunity, before it is gone.”
Marketing Director at Barr Soft Drinks Adrian Troy spoke on the new Barr Sours sodas saying, "Limited edition flavours are always very popular with shoppers, where taste is still the key driver. Not only do they drive sales but increase brand engagement and conversation whilst creating excitement at fixture. New flavours in the category have delivered more than £50m worth of sales over the last two years, and consumer research has shown us that Barr lovers will be excited to try the Sours range, so retailers should make the most of this seasonal sales opportunity, before it is gone.”
Trend Themes
1. Limited-edition Beverages - Limited-edition beverage flavors are a popular way to drive sales and increase brand engagement.
2. Sour Flavors - Demand for sour flavors in non-candy products is on the rise, creating opportunities for innovation.
3. Seasonal Beverages - Seasonal beverages create excitement and should be leveraged as a sales opportunity for retailers.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers should consider producing limited-edition, sour flavor beverages to cater to this growing trend.
2. Retail - Retailers can capitalize on the popularity of limited-edition, seasonal beverages to drive sales and increase brand engagement.
3. Food and Beverage - Sour flavors are becoming more popular in non-candy products, creating opportunities for innovation in the food and beverage industry.
3.8
Score
Popularity
Activity
Freshness
