Olipop's Ginger Ale Supports Digestion with Nine Grams of Fiber
Laura McQuarrie — August 31, 2023 — Lifestyle
References: drinkolipop & bevindustry
Ginger ale is commonly consumed during air travel to ease motion sickness, at social gatherings as a mixer for cocktails, and as a refreshing choice during hot summer days, and Olipop reimagined this classic crisp beverage. The brand's all-new Ginger Ale contains five grams of sugar, plenty of benefits from prebiotics, plus nine grams of fiber to support digestion.
While the flavor of this gingery sipper is nostalgic, its formula is forward-thinking. This clean, fiber-enriched soda stands out as a more wholesome option within the carbonated beverage market, catering to those seeking both refreshment and digestive well-being. Olipop's Ginger Ale joins other creative, health-focused soda reimaginings from the brand, such as Cream Soda, Vintage Cola and Classic Root Beer.
While the flavor of this gingery sipper is nostalgic, its formula is forward-thinking. This clean, fiber-enriched soda stands out as a more wholesome option within the carbonated beverage market, catering to those seeking both refreshment and digestive well-being. Olipop's Ginger Ale joins other creative, health-focused soda reimaginings from the brand, such as Cream Soda, Vintage Cola and Classic Root Beer.
Trend Themes
1. Health-focused Beverages - Olipop's fiber-rich Ginger Ale is part of a trend of clean, wholesome soda options that cater to those seeking refreshment and digestive well-being.
2. Fiber-enriched Drinks - Olipop's Ginger Ale stands out in the carbonated beverage market with its formula that contains nine grams of fiber, offering a more wholesome option for consumers.
3. Revamped Classic Sodas - Olipop's Ginger Ale joins a lineup of creative soda reimaginings from the brand, including Cream Soda, Vintage Cola, and Classic Root Beer, appealing to consumers looking for nostalgic flavors with a modern twist.
Industry Implications
1. Beverage - The fiber-rich Ginger Ale by Olipop is part of a larger trend in the beverage industry towards health-focused options that cater to consumers' well-being.
2. Health and Wellness - Olipop's fiber-enriched Ginger Ale taps into the growing industry around health and wellness, targeting consumers who are seeking functional beverages for digestive support.
3. Food and Drink - The reimagined Ginger Ale by Olipop falls within the food and drink industry's trend of revamping classic flavors to appeal to the modern consumer looking for nostalgic experiences with added benefits.
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