Cannabis brands use compostable materials to package or produce products
Trend - The cannabis industry's rapid growth in North America has also resulted in its rapid impact on the environment, with production processes and packaging waste contributing to environmental harm. Now, some brands in this space are using compostable materials to produce or package products.
Insight - Sustainability has become top of mind for consumers and brands alike as climate anxiety, along with legal changes that prioritize environmental protection, have pushed people and businesses to reduce their ecological footprint. This will continue to impact all industries, especially as the climate situation becomes more urgent.
Insight - Sustainability has become top of mind for consumers and brands alike as climate anxiety, along with legal changes that prioritize environmental protection, have pushed people and businesses to reduce their ecological footprint. This will continue to impact all industries, especially as the climate situation becomes more urgent.
Workshop Question - How could your brand more authentically prioritize sustainability?
Trend Themes
1. Sustainability in Cannabis Industry - Sustainability has become top of mind for the cannabis industry, pushing brands to use compostable and eco-friendly materials in their production and packaging process
2. Regenerative Farming - Regenerative agriculture methods, such as Sun + Earth certification, are being implemented in cannabis cultivation to reduce the environmental toll and prioritize ethical and sustainable farming practices
3. Compostable Smoking Paraphernalia - Eco-friendly smoking paraphernalia made with compostable materials, such as corn fiber, are being introduced in the cannabis industry to reduce waste and protect users from resin and tar buildup
Industry Implications
1. Sustainable Packaging - Brands across all industries can reduce their environmental impact by implementing compostable and eco-friendly packaging solutions in their production process
2. Agriculture - The use of regenerative farming practices can benefit various industries that rely on crop production, such as agriculture and food
3. Smoking Accessories - The cannabis industry's focus on eco-friendly and sustainable solutions in smoking paraphernalia can inspire other industries that produce smoking accessories to look for more socially responsible and environmentally conscious options