The Adidas Climachill Display is an Immersive Experience for Shoppers
Ady Floyd — September 23, 2015 — Art & Design
References: adidas & retaildesignblog.net
The Adidas Climachill Innovation Lab is a completely immersive showroom and experiential retail space. Consumers are drawn the to showroom because of its psychedelic color scheme and lights that fully engulf the shop's front window and its vibrant interior.
This unique installation aims to promote Adidas Climachill athletic apparel line in a sensory way. In addition to its LED-lit accents, this space also features immersive video ads that highlight popular products and their specific performance features. This unique display allows consumers to visually experience the athletic apparel line while educating them about each product with the help of modern technology.
The ultimate goal for this retail space is to communicate with consumers through emotional visualization and experiential design. The showroom lets consumers see the unlimited maximum cooling process and feel the full permeability of Adidas' Climachill range and lets them share their shopping experience on various social media channels.
This unique installation aims to promote Adidas Climachill athletic apparel line in a sensory way. In addition to its LED-lit accents, this space also features immersive video ads that highlight popular products and their specific performance features. This unique display allows consumers to visually experience the athletic apparel line while educating them about each product with the help of modern technology.
The ultimate goal for this retail space is to communicate with consumers through emotional visualization and experiential design. The showroom lets consumers see the unlimited maximum cooling process and feel the full permeability of Adidas' Climachill range and lets them share their shopping experience on various social media channels.
Trend Themes
1. Immersive Showrooms - Immersive retail spaces like the Adidas Climachill Innovation Lab offer an opportunity for brands to engage with consumers through sensory experiences.
2. Sensory Marketing - Sensory clothing displays, such as the Adidas Climachill Display, utilize lights, visuals, and technology to create an emotional connection with consumers and educate them about product features.
3. Experiential Design - The use of experiential design in retail spaces like the Adidas Climachill Display allows consumers to physically interact with products and share their experiences, encouraging social media engagement.
Industry Implications
1. Sportswear - The immersive and sensory experiences provided by displays like the Adidas Climachill Display can disrupt the sportswear industry, creating new opportunities for brands to showcase their products and engage with customers.
2. Retail - Immersive showrooms and sensory marketing strategies offer disruptive innovation opportunities for the retail industry, allowing brands to differentiate themselves by providing unique experiences for shoppers.
3. Technology - The integration of technology in sensory clothing displays and experiential retail spaces presents disruptive innovation opportunities for the technology industry to develop new solutions for enhancing consumer experiences.
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