Eight Inc Presents Its Products as Essentials of a 'Superhero Closet'
Laura McQuarrie — July 22, 2015 — Business
References: eightinc & retaildesignblog.net
Taking inspiration from the presence of superhumans in pop culture, Eight Inc's standing clothing display unit is styled as a "superhero's closet." The company is known for producing a variety of soccer protection gear and required a fixture that could support multiple types of merchandise.
As a result, the created structure towers at over six feet high, featuring one side that showcases the next-generation athletic gear like a suit of armor, while the reverse side contains items that can be picked up and shopped.
As if an invisible superhero, the mannequin itself is completely concealed in order to put all of the emphasis on the gear, leaving consumers to picture themselves in the outfit. As Eight Inc's products are often fondly referred to as "Batman gear," this all-black clothing display unit inspires consumers to suit up as a hero would.
As a result, the created structure towers at over six feet high, featuring one side that showcases the next-generation athletic gear like a suit of armor, while the reverse side contains items that can be picked up and shopped.
As if an invisible superhero, the mannequin itself is completely concealed in order to put all of the emphasis on the gear, leaving consumers to picture themselves in the outfit. As Eight Inc's products are often fondly referred to as "Batman gear," this all-black clothing display unit inspires consumers to suit up as a hero would.
Trend Themes
1. Superhero-inspired Retail Displays - Retail companies can use superhero themes to create innovative store displays that emphasize their products.
2. Concealed Mannequins - Invisible mannequins can be used to focus attention on the products rather than the model, creating a unique shopping experience.
3. Multi-functional Product Displays - Product displays can be designed to showcase multiple types of merchandise, allowing for greater versatility in the retail space.
Industry Implications
1. Sporting Goods - Sporting goods companies can create superhero-themed displays to showcase their athletic gear in a unique and memorable way.
2. Fashion - Clothing companies can use invisible mannequins to create a modern and high-tech shopping experience.
3. Retail Design - Retail design companies can create multi-functional product displays that cater to the needs of their clients and their customers, making the shopping experience more enjoyable and engaging.
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