This Flagship Store Features a Continuous Clothing Rail Throughout
Katherine Pendrill — November 4, 2015 — Art & Design
References: enthepractice.neriandhu & dezeen
The Chinese studio 'Neri&Hu' recently installed a continuous clothing rail inside of Comme Moi's first flagship store. When it comes to retail design, it is important to include storage for the clothing that will be on display. These designers took a unique approach to the issue of storage by installing cage-like cabinets and a continuous clothing rail throughout.
The Comme Moi store is located in Shanghai's Donghu Hotel. The store is housed inside an Art Deco building that dates back to 1925. Despite the historic exterior, the inside of the store features a highly-modern design. The store consists of four sequential chambers that are connected by a continuous clothing rail. Each room also features cage-like cabinets that hang from the continuous railing. The use of metal mesh and gold-covered railings serves as a contrast to the structure's existing architectural details.
The store ultimately serves as an interesting example of how designers can integrate separate retail spaces.
The Comme Moi store is located in Shanghai's Donghu Hotel. The store is housed inside an Art Deco building that dates back to 1925. Despite the historic exterior, the inside of the store features a highly-modern design. The store consists of four sequential chambers that are connected by a continuous clothing rail. Each room also features cage-like cabinets that hang from the continuous railing. The use of metal mesh and gold-covered railings serves as a contrast to the structure's existing architectural details.
The store ultimately serves as an interesting example of how designers can integrate separate retail spaces.
Trend Themes
1. Continuous Clothing Rail - The trend towards the installation of continuous clothing rails throughout retail stores can provide opportunities for disruptive innovation of store layouts and customer experiences.
2. Cage-like Cabinets - The trend towards the use of cage-like cabinets for storing clothing items in retail stores can provide opportunities for disruptive innovation of visually appealing and space-conscious storage solutions.
3. Seamless Retail Spaces - The trend towards integrating separate retail spaces with a continuous rail can provide opportunities for disruptive innovation of store layouts that create an immersive and seamless shopping experience for customers.
Industry Implications
1. Retail - The retail industry can utilize the trend of continuous clothing rails and cage-like cabinets to provide unique and visually appealing storage solutions while creating a seamless and immersive shopping experience for customers.
2. Interior Design - The trend of integrating continuous clothing rails and cage-like cabinets in retail spaces provides opportunities for interior designers to create visually appealing and functional storage solutions while also enhancing the overall atmosphere of the space.
3. Architecture - The trend of integrating continuous clothing rails and cage-like cabinets in retail spaces provides opportunities for architects to design new and innovative retail spaces that seamlessly integrate various areas of a store while also emphasizing the existing architecture of the space.
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