Renault's Electric Vehicle Concept Opened in Stockholm
Ellen Smith — March 13, 2018 — Autos
Those on the fence about electric vehicle ownership should look no further than Renault's electric vehicle concept space, which educates consumers on the benefits of making the move to an eco-friendly ride.
In an effort to reach as many people as possible the Renault Electric Vehicle Experience Center opened in one of Stockholm's largest malls. Once inside, guests were welcome to browse and explore the brand's impressive car collection, which placed a heavy emphasis on electric vehicles. In addition to educating consumers, the space also featured advanced digital capabilities, which both informed and entertained consumers.
Perfect for encouraging shoppers to make the move to an eco-friendly ride, this concept space demonstrated the potential relationship between electric vehicles and digital retail experiences.
In an effort to reach as many people as possible the Renault Electric Vehicle Experience Center opened in one of Stockholm's largest malls. Once inside, guests were welcome to browse and explore the brand's impressive car collection, which placed a heavy emphasis on electric vehicles. In addition to educating consumers, the space also featured advanced digital capabilities, which both informed and entertained consumers.
Perfect for encouraging shoppers to make the move to an eco-friendly ride, this concept space demonstrated the potential relationship between electric vehicles and digital retail experiences.
Trend Themes
1. Eco-friendly Retail - Opportunity for retailers to create concept spaces that educate consumers on the benefits of eco-friendly products.
2. Electric Vehicle Education - Increasing demand for dedicated spaces that inform and entertain consumers about electric vehicles.
3. Digital Retail Experiences - Integration of advanced digital capabilities in retail spaces to enhance consumer education and engagement.
Industry Implications
1. Automotive - Opportunity for automotive brands to create dedicated spaces that promote and educate consumers about electric vehicles.
2. Retail - Chance for retailers to incorporate digital technology in physical spaces to enhance consumer experiences and drive sales.
3. Sustainable Living - Growing market for concept spaces that showcase eco-friendly products and educate consumers on sustainable living practices.
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