The New Maison Kitsuné NYC Store Aims to Be Edgy Like Its Location
Rebecca Byers — April 15, 2015 — Business
References: selectism & highsnobiety
The newest Maison Kitsuné NYC recently opened its doors, revealing a quaint Lower East Side retail space that aims to be the anti-thesis to the brand's upscale location within the NoMad Hotel. The French music label and fashion brand chose Rivington Street for the new location.
The charming, understated boutique packs quite a lot of personality into only 700-square-feet of retail space. The second Maison Kitsuné NYC location, the shop features the entire men's and women's collections in addition to
The charming space is characterized by oak wood flooring, off-white walls and simplistic white metal clothing displays that put the spotlight on the clothing and the customers. The purposefully "grunge" space also boasts a colorful custom Beverly Hills Hotel wallpaper print that adds to the atmosphere.
The charming, understated boutique packs quite a lot of personality into only 700-square-feet of retail space. The second Maison Kitsuné NYC location, the shop features the entire men's and women's collections in addition to
The charming space is characterized by oak wood flooring, off-white walls and simplistic white metal clothing displays that put the spotlight on the clothing and the customers. The purposefully "grunge" space also boasts a colorful custom Beverly Hills Hotel wallpaper print that adds to the atmosphere.
Trend Themes
1. Grungy Aesthetic - Retail spaces can incorporate a grunge-style aesthetic to add personality, depth, and mood to product displays.
2. Quaint Spaces - Smaller shopping spaces can still provide a unique, charming experience for customers when designed with thoughtful details and functional minimalism.
3. Anti-upscale Locations - Brands can appeal to diverse demographics and make a statement by opening shops in unconventional locations that align with the brans's aesthetic or values.
Industry Implications
1. Fashion Retail - Fashion retailers can utilize quaint, grungy spaces to enhance the shopping experience and showcase their products in a unique way.
2. Interior Design - Interior designers can collaborate with retail spaces to create custom wallpaper or showcase products in a minimalist, grungy atmosphere.
3. Real Estate Marketing - Real estate professionals can appeal to alternative brands or target markets by promoting unconventional locations with unique aesthetic features.
5.5
Score
Popularity
Activity
Freshness
