Zara is Combining Online and Offline Retail in Its Stores
Ellen Smith — March 13, 2018 — Business
Zara is re-designing its stores to incorporate high-tech customer service offerings and eCommerce efforts, in an attempt to combine the online and offline retail worlds.
Zara's flagship store in London will be the first location to undergo this futuristic makeover. Consumers will soon be able to ship items to the store as, the brand is expanding this location to include a massive warehouse that's fronted by a package-locating robot, who will be responsible for over 2,4000 orders. Once the order has arrived, customers can scan their QR code, which prompts the robot to retrieve the package.
This makeover brings the store's physical retail space one step closer to serving as a place to shop, and as a pick-up point.
Image Credit: People walk in a Zara store in Beijing, China, testing via Shutterstock
Zara's flagship store in London will be the first location to undergo this futuristic makeover. Consumers will soon be able to ship items to the store as, the brand is expanding this location to include a massive warehouse that's fronted by a package-locating robot, who will be responsible for over 2,4000 orders. Once the order has arrived, customers can scan their QR code, which prompts the robot to retrieve the package.
This makeover brings the store's physical retail space one step closer to serving as a place to shop, and as a pick-up point.
Image Credit: People walk in a Zara store in Beijing, China, testing via Shutterstock
Trend Themes
1. Combining Online and Offline Retail - The trend of combining online and offline retail is growing, creating opportunities for businesses to provide seamless shopping experiences.
2. High-tech Customer Service Offerings - The incorporation of high-tech customer service offerings in stores is on the rise, opening up avenues for innovative and personalized interactions with customers.
3. Package-locating Robots - The use of package-locating robots in-store is becoming more prevalent, enabling efficient and convenient order retrieval for customers.
Industry Implications
1. Fashion Retail - Fashion retailers can explore the integration of online and offline shopping experiences to enhance customer satisfaction and increase sales.
2. Technology - Technology companies can capitalize on the demand for high-tech customer service solutions by developing innovative tools and platforms for retailers.
3. Logistics and Delivery - The increasing adoption of package-locating robots presents an opportunity for logistics and delivery companies to implement automated systems for efficient order management and retrieval.
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