OFF-WHITE and Nike Joined to Create a Line of Uniforms
Riley von Niessen — May 16, 2017 — Social Good
OFF-WHITE and Nike recently worked on a collaborative collection of uniforms that would benefit the team of refugee minors who came from a number of different West African countries.
It's reported by HYPEBEAST that the team was created by "legal interns Maud Angliviel and Pierre Rosin, who met as students at an organization that oversaw immigration administration for isolated adolescents." Following this, they decided to create "an alternative association that Melting Passes plays in" -- during which time they had a fluke meeting with Vogue's Anna Wintour at Men's Fashion Week.
Afterwards, it's reported that Wintour met with Virgil Abloh, which led to the OFF-WHITE and Nike collaboration that would require the brands to work with the players on the team to find out how they could best represent them through fashion.
It's reported by HYPEBEAST that the team was created by "legal interns Maud Angliviel and Pierre Rosin, who met as students at an organization that oversaw immigration administration for isolated adolescents." Following this, they decided to create "an alternative association that Melting Passes plays in" -- during which time they had a fluke meeting with Vogue's Anna Wintour at Men's Fashion Week.
Afterwards, it's reported that Wintour met with Virgil Abloh, which led to the OFF-WHITE and Nike collaboration that would require the brands to work with the players on the team to find out how they could best represent them through fashion.
Trend Themes
1. Socially Conscious Collaborations - The success of the OFF-WHITE and Nike collaboration with the refugee soccer team opens up opportunities for other fashion brands to work on impactful collaborations with organizations and communities.
2. Athleticwear for a Cause - Creating athleticwear for a cause, like the uniforms made for the refugee soccer team, can be a unique way for fashion brands to make a difference and stand out in the increasingly saturated sportswear market.
3. Cultural Representation in Fashion - As diverse representation in fashion becomes more important, there is a potential for fashion brands to work with communities and organizations to actively create inclusive designs and collections that represent diverse cultures and backgrounds.
Industry Implications
1. Fashion - The success of the OFF-WHITE and Nike collaboration with the refugee soccer team highlights the potential for fashion brands to merge fashion and activism to create meaningful collaborations.
2. Sportswear - Creating athleticwear for a cause, like the uniforms made for the refugee soccer team, can be a unique way for sportswear brands to make a difference and differentiate themselves in a crowded market.
3. Non-profit Organizations - This collaboration between OFF-WHITE, Nike, and the refugee soccer team showcases the potential for non-profit organizations to work with fashion brands to raise awareness and funds for their causes.
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