This New Collection is Designed to Transition from Day to Night
Katherine Pendrill — September 10, 2015 — Fashion
References: athleta.gap & bustle
Designer Derek Lam recently teamed up with Athleta to create a line of versatile garments that can transition from day to night. In recent years, consumers have begun demanding clothing that is comfortable enough for daytime wear but stylish enough to be worn outside the home -- this luxurious new collection is designed to fit any occasion.
The Derek Lam and Athleta collaboration includes 38 pieces, all of which are designed to transition from day to night. The collection features luxurious fabrics such as leather, cashmere and perforated mesh. Each of the items is designed to be comfortable enough to exercise in yet stylish enough to wear outside of the gym. As Athleta president Nancy Green explains, "versatile clothing with elevated style that takes her throughout the day is incredibly important to our customer."
This ultra-luxurious activewear is perfect for busy consumers who want functional clothing that helps them feel great and look fabulous at the same time.
The Derek Lam and Athleta collaboration includes 38 pieces, all of which are designed to transition from day to night. The collection features luxurious fabrics such as leather, cashmere and perforated mesh. Each of the items is designed to be comfortable enough to exercise in yet stylish enough to wear outside of the gym. As Athleta president Nancy Green explains, "versatile clothing with elevated style that takes her throughout the day is incredibly important to our customer."
This ultra-luxurious activewear is perfect for busy consumers who want functional clothing that helps them feel great and look fabulous at the same time.
Trend Themes
1. Versatile Activewear - Creating activewear that seamlessly transitions from day to night opens up opportunities for fashionable and functional clothing options.
2. Luxurious Fabrics in Activewear - Incorporating high-end materials such as leather, cashmere, and perforated mesh in activewear allows for the creation of premium and comfortable garments.
3. Demand for Stylish Performance - The increasing demand for activewear that combines style and functionality opens up room for innovative designs that cater to fashion-conscious consumers.
Industry Implications
1. Activewear - The activewear industry has the opportunity to tap into the growing market of consumers who seek versatile and fashionable clothing options that are suitable for various settings.
2. Luxury Fashion - The luxury fashion industry can explore incorporating activewear into their product offerings to cater to the demand for high-end, versatile garments.
3. Textile and Fabric Manufacturing - The textile and fabric manufacturing sector can develop innovative techniques to seamlessly combine comfort and luxury in activewear, utilizing materials like leather, cashmere, and perforated mesh.
4.5
Score
Popularity
Activity
Freshness
