'Runner Camp' Fuses Fitness with Retail in Shanghai
Ellen Smith — July 7, 2017 — Lifestyle
References: runner-camp & designboom
Runner Camp is a retail store fused with an urban athletics aesthetic that aims to encourage fitness and athleticism throughout the streets of Shanghai, China.
Visitors are met with a bold orange staircase that crosses the store diagonally. It's made with industrial materials like metal and concrete to provide a more outdoor feel that's often synonymous with gyms and outdoor workout areas. The bottom level features a retail store specializing in sporting goods, while the upper level is a fully functioning gym which includes a running track, an interactive exercise room, showers and lockers. Consumers are welcomed to utilize the Runner Camp facility from sunrise, to sunset.
The fusion between retail and fitness aims to enhance the role that fitness plays in our everyday lives, making it something as deeply integrated as shopping.
Photo Credits: designboom, runner-camp
Visitors are met with a bold orange staircase that crosses the store diagonally. It's made with industrial materials like metal and concrete to provide a more outdoor feel that's often synonymous with gyms and outdoor workout areas. The bottom level features a retail store specializing in sporting goods, while the upper level is a fully functioning gym which includes a running track, an interactive exercise room, showers and lockers. Consumers are welcomed to utilize the Runner Camp facility from sunrise, to sunset.
The fusion between retail and fitness aims to enhance the role that fitness plays in our everyday lives, making it something as deeply integrated as shopping.
Photo Credits: designboom, runner-camp
Trend Themes
1. Fitness-fused Retail - The fusion of fitness and retail creates opportunities for businesses to create unique and immersive shopping experiences by incorporating fitness activities and facilities.
2. Urban Athletics Aesthetic - The urban athletics aesthetic trend presents opportunities for businesses to design and create retail spaces that embody an industrial and outdoor workout atmosphere.
3. Integrated Fitness Lifestyle - The integration of fitness into everyday life opens doors for businesses to develop products and services that seamlessly incorporate fitness activities into daily routines.
Industry Implications
1. Retail - The retail industry can explore ways to integrate fitness amenities and experiences into stores to attract health-conscious consumers and provide a unique shopping experience.
2. Sporting Goods - The sporting goods industry can leverage the fitness-fused retail trend by collaborating with retailers to create specialized merchandise for fitness-focused consumers.
3. Gym and Fitness Facilities - Gym and fitness facility operators can explore partnerships with retail stores to offer fitness services and products alongside their existing offerings, creating a comprehensive fitness experience for customers.
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