E-Retailer Howdy's Store Envisions a "Futuristic Warehouse"
Laura McQuarrie — March 8, 2018 — Business
References: emartcompany & retaildesignblog.net
Howdy, an e-commerce platform that specializes in curated product selections for men, launched a physical retail space in South Korea inspired by the theme of a "futuristic warehouse."
Throughout the space, there are whimsical graphics and metallic foil packages that convey the brand's forward-thinking nature, as well as its witty, refined personality. One of the most notable features of the brick-and-mortar shop is the vending machine stationed behind a glass wall, which features a robotic arm that adds a theatrical element to the process having consumers pick and choose their desired products in-store.
Image Credit: Jung Hoon Han / H Factory, Cham Kim / Kim Cham Studio, Sung Wook Choi / Manmulsang, Won Tae Park / Park Won Tae Studio, 2Rabbit
Throughout the space, there are whimsical graphics and metallic foil packages that convey the brand's forward-thinking nature, as well as its witty, refined personality. One of the most notable features of the brick-and-mortar shop is the vending machine stationed behind a glass wall, which features a robotic arm that adds a theatrical element to the process having consumers pick and choose their desired products in-store.
Image Credit: Jung Hoon Han / H Factory, Cham Kim / Kim Cham Studio, Sung Wook Choi / Manmulsang, Won Tae Park / Park Won Tae Studio, 2Rabbit
Trend Themes
1. Curated Product Selections - Opportunity for e-commerce platforms to expand into physical retail spaces with curated product selections, providing a unique shopping experience for customers.
2. Futuristic Warehouse Theme - Potential for creating retail spaces that incorporate futuristic warehouse aesthetics, combining industrial elements with modern design for a visually impactful experience.
3. Robotic Vending Machines - Disruptive innovation opportunity to introduce robotic vending machines in retail spaces, offering a novel and interactive way for customers to select and purchase products.
Industry Implications
1. E-commerce Platforms - E-commerce platforms can explore physical retail spaces as an extension of their online presence, attracting customers through curated product selections and immersive experiences.
2. Retail Design and Architecture - Retail designers and architects can incorporate futuristic warehouse themes into their projects, creating visually striking and memorable retail spaces for various brands.
3. Vending Machine Manufacturers - Vending machine manufacturers have the opportunity to develop robotic vending machines that offer a unique and interactive shopping experience, catering to the evolving needs of customers.
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