The influencer industry is no longer limited to marketing and artistic spaces
Implications - From micro to pet influencers, the influencer industry is expanding to accommodate and transform a variety of spaces. With social media giving every individual the opportunity to make themselves "brandable," this shift directly correlates with the individualistic preferences that can be seen in any given group – reflecting both niche and broad consumer interests in a way that is inherently authentic.
Workshop Question - How could your brand leverage influencer popularity?
Trend Themes
1. Influencer Expansion - The influencer industry has expanded to accommodate and transform a variety of spaces beyond marketing and artistic industries.
2. Influencer Business Management Apps - Social media platforms are launching apps targeted towards social media influencers to help them curate and plan their business strategies.
3. Virtual Influencers - Virtual influencers on social media are the emerging in the fashion industry.
Industry Implications
1. Education - More educational institutions are likely to incorporate social media into their curriculums to teach students how to become 'brandable'.
2. Marketing and Advertising - Brands are turning towards social media influencers as their target audience expands to accommodate people preferencing niche and broad interests.
3. Fashion - Virtual influencers in the fashion industry are becoming increasingly popular on social media.
6 Featured, 53 Examples:
140,409 Total Clicks
Date Range:
May 17 — Apr 18
Trending:
Warm
Consumer Insight Topics:
