Soulmates.ai Matches Brands with the a Social Media Influencer
Alyson Wyers — May 28, 2017 — Marketing
References: soulmates.ai & venturebeat
This social media influencer marketing platform uses artificial intelligence to help companies find compatible influencers. From the Ayzenberg Group, Soulmates.ai applies multiple factors of compatibility and was developed with input from eHarmony's co-founder and former Vice President of Research and Development Dr. Galen Buckwalter.
Soulmates.ai analyzes public social media messages using machine learning and AI technology to process natural language and contextualize it to determine a soulmates rating for every content creator and find the best fit. The psychometrics, topic analysis and machine learning-powered platform also includes a social media influencer relationship management system to make it easier to fulfill campaigns. Using data science, brands are able to build intelligent relationships and "socialize their products with the creators, audiences and communities that will truly love them."
Soulmates.ai analyzes public social media messages using machine learning and AI technology to process natural language and contextualize it to determine a soulmates rating for every content creator and find the best fit. The psychometrics, topic analysis and machine learning-powered platform also includes a social media influencer relationship management system to make it easier to fulfill campaigns. Using data science, brands are able to build intelligent relationships and "socialize their products with the creators, audiences and communities that will truly love them."
Trend Themes
1. Influencer Compatibility Platforms - AI-powered influencer platforms to aid brands in finding compatible creators.
2. Machine Learning-powered Analytics in Influencer Marketing - Platforms that use machine learning to analyze social media messages and determine the best-fit influencers for brands.
3. Psychometric Analysis in Influencer Marketing - Platforms that use psychometric analysis of creators' content to predict compatibility with brands.
Industry Implications
1. Marketing and Advertising - Brands can use influencer platforms to better target audiences and increase engagement.
2. Artificial Intelligence - AI is being used to analyze social media messages and determine the best influencer-brand fits.
3. Data Science and Analytics - Data science is playing a crucial role in determining influencer compatibility.
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