Moving beyond formula updates, deodorant products see a shift in format as well
Implications - With consumers' concerns around safety prompting an interest in alternative formulas when it comes to deodorant products, this spirit of reinvention has seen this category revamped with new product designs and formats as well. This shift speaks to the modern consumers' openness to smarter, more convenient and sometimes more playful updates to "staple" products.
Workshop Question - What's a fresh way that you could revamp your offering in a way that surprises and delights your consumer?
Trend Themes
1. Sustainable Packaging - More beauty brands are offering sustainable packaging solutions that prioritize the use of reusable and eco-friendly materials.
2. Convenient Format - Deodorant products are being offered in more convenient formats like compostable tubes, travel friendly wipes, mini tubs and pen-like dispensers.
3. Natural Ingredients - There is a shift in the use of natural ingredients in deodorant products, which includes mineral salts, essential oils, and coconut oil, providing consumers with greener and healthier products.
Industry Implications
1. Personal Care - The personal care industry is responding to consumer demands for eco-friendly and healthier products by using natural ingredients and sustainable packaging.
2. Retail - Retailers are presented with opportunities to sell eco-friendly and innovative deodorant products that cater to the demands of modern consumers.
3. Cosmetics - Cosmetic brands can integrate natural ingredients and sustainable packaging into their deodorant products, propelling the eco-conscious trend further.
