Guests Can Play KFC's 'The Hard Way' at One Remodeled Location
Ellen Smith — January 16, 2018 — Lifestyle
KFC's newly remodeled restaurant has been altered to enable guests to participate in the virtual reality seminar the brand uses to train its employees, titled 'The Hard Way.'
The game, which was initially designed to teach employees how to properly cook fried chicken has been modified to allow for public participation and now features a digital escape room, from which the player must make their way out of. In order to win the game, players must successfully cook the fried chicken, with the help of a virtual Colonel Sanders.
Other than the virtual reality element, this restaurant, located in Overland Park, Kansas, also features a customized interior, an exclusive menu and a statue of Colonel Sanders that's perfect for taking selfies with.
The game, which was initially designed to teach employees how to properly cook fried chicken has been modified to allow for public participation and now features a digital escape room, from which the player must make their way out of. In order to win the game, players must successfully cook the fried chicken, with the help of a virtual Colonel Sanders.
Other than the virtual reality element, this restaurant, located in Overland Park, Kansas, also features a customized interior, an exclusive menu and a statue of Colonel Sanders that's perfect for taking selfies with.
Trend Themes
1. VR in Fast Food - Fast food restaurants are incorporating VR to enhance the customer experience and engagement.
2. Gamification of Training - The gamification of training methods provides a unique and effective way to train employees and increase their knowledge retention.
3. Customized Interiors in Fast Food - Fast food restaurants are focusing on creating unique and personalized experiences for its patrons with customized interiors.
Industry Implications
1. Fast Food Restaurants - Fast food restaurants can incorporate VR technology and personalized interiors to enhance customer engagement and experience.
2. Gaming Industry - The gaming industry can partner with businesses to create interactive and educational games for employee training and public engagement.
3. Interior Design Industry - The interior design industry can collaborate with fast food chains to create unique and personalized interiors that improve customer experience.
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