ivvi is an Influencer Marketing Platform for Viral Videos
Mishal Omar — October 13, 2016 — Marketing
References: ivvi.io
'Ivvi’ is an influencer marketing platform that makes it easy for brands to identify influencers and viral videos in a way that is more strategized, personalized and predictive than its competitors.
The platform sets itself apart from other similar content curating platforms due to its focus on predicting emerging video ideas and patterns before they go viral. It is able to spot these emerging shifts quicker than its competition and allows its clients to “make quick, well informed decisions that result in better investments, dramatically increased profits and greater strategic advantage over competitors.” The site offers “predictive video discovery and tracking,” compiles the information it finds and customizes it based on audience and interest filters in order to allow for different brands, influencers and media companies to better strategize their upcoming campaigns.
The platform is especially usefulfor brands looking to scout influencers, curate content in a way that is smart and intuitive so that the brands using Ivvi have a competitive edge in the marketplace.
Ivvi’s ability to function as a curator of digital content that uses predictive methods to remain ahead of the game makes it an essential marketing and strategizing tool, especially when considering the enormous popularity of video content online.
The platform sets itself apart from other similar content curating platforms due to its focus on predicting emerging video ideas and patterns before they go viral. It is able to spot these emerging shifts quicker than its competition and allows its clients to “make quick, well informed decisions that result in better investments, dramatically increased profits and greater strategic advantage over competitors.” The site offers “predictive video discovery and tracking,” compiles the information it finds and customizes it based on audience and interest filters in order to allow for different brands, influencers and media companies to better strategize their upcoming campaigns.
The platform is especially usefulfor brands looking to scout influencers, curate content in a way that is smart and intuitive so that the brands using Ivvi have a competitive edge in the marketplace.
Ivvi’s ability to function as a curator of digital content that uses predictive methods to remain ahead of the game makes it an essential marketing and strategizing tool, especially when considering the enormous popularity of video content online.
Trend Themes
1. Predictive Video Discovery - Ivvi's ability to predict emerging video ideas and trends allows brands to stay ahead of the game and make informed decisions.
2. Strategized Content Curation - Ivvi's platform offers smart and intuitive content curation, giving brands a competitive edge in the marketplace.
3. Influencer Scouting - Ivvi is a useful tool for brands looking to identify and work with influencers to amplify their marketing campaigns.
Industry Implications
1. Influencer Marketing - Ivvi's platform helps brands in the influencer marketing industry to streamline their selection and collaboration process with influencers.
2. Digital Content Curation - Ivvi's predictive content discovery and customization capabilities are valuable for companies operating in the digital content curation industry.
3. Video Marketing - Ivvi's predictive video discovery feature enables brands in the video marketing industry to identify and capitalize on emerging trends.
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