McDonald's New Minions Fries Celebrate 'Despicable Me 3'
Riley von Niessen — June 23, 2017 — Unique
References: mcthai.co.th & bae.hypebeast
McDonald's recently added Minions fries to its growing selection of menu items that celebrate the release of 'Despicable Me 3.'
The Minions fries come packaged in a bright yellow box that's branded with characters from the cartoon film. Inside, a trio of deep fried potato shapes are contained, which have hollowed out spaces that depict their mouths and eyes on them, along with tiny arms and legs sticking out. Due to their adorable aesthetic and the visually appealing branding that accompanies them, the Minions fries have already become a hit on social media due to their highly Instagrammable nature.
For the time being, the Minions fries can only be purchased from McDonald's locations in Thailand, Australia, New Zealand, and Singapore.
The Minions fries come packaged in a bright yellow box that's branded with characters from the cartoon film. Inside, a trio of deep fried potato shapes are contained, which have hollowed out spaces that depict their mouths and eyes on them, along with tiny arms and legs sticking out. Due to their adorable aesthetic and the visually appealing branding that accompanies them, the Minions fries have already become a hit on social media due to their highly Instagrammable nature.
For the time being, the Minions fries can only be purchased from McDonald's locations in Thailand, Australia, New Zealand, and Singapore.
Trend Themes
1. Branded Food Packaging - McDonald's Minions fries have set the trend of branded food packaging as a marketing strategy.
2. Instagrammable Food - Minions Fries became a hit on social media, increasing the demand for Instagrammable food items.
3. Character-shaped Food - Character-shaped food trend is on the rise due to the appealing appearance and experiential factor.
Industry Implications
1. Fast Food Industry - The fast-food industry can capitalize on the trend of character-shaped food items.
2. Marketing Industry - There is a disruptive innovation opportunity for the marketing industry to create more appealing, Instagram-worthy food items that visually appeal to customers.
3. Packaging Industry - Packaging industries have an opportunity to create innovative, fun, and visually appealing packaging designs.
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