Beldent Infinit Wants to Make Music Festivals Accessible to All
Ellen Smith — January 11, 2018 — Art & Design
References: beldent.ar & psfk
The cost associated with music festivals is often enough to deter individuals from experiencing once-in-a-lifetime events, which is why Beldent Infinit, an Argentinian gum company, is leveraging virtual reality to bring the music festivals to the consumers.
The chewing gum company has released a VR app which enables consumers to view concerts from the comfort of their smartphone screens. The app features festivals from all over the world, including London, Spain and California. After participating in the virtual reality music festival experience, users can use the code found on the back of their Beldent Infinit Noche packs to be entered to win a variety of prizes, including all-inclusive trips to festivals, guitars, headphones and more.
The chewing gum company has released a VR app which enables consumers to view concerts from the comfort of their smartphone screens. The app features festivals from all over the world, including London, Spain and California. After participating in the virtual reality music festival experience, users can use the code found on the back of their Beldent Infinit Noche packs to be entered to win a variety of prizes, including all-inclusive trips to festivals, guitars, headphones and more.
Trend Themes
1. Virtual Reality Music Experiences - Creating immersive virtual reality experiences for musical performances can revolutionize the music industry by allowing concerts to be accessible to individuals who are unable to attend in-person.
2. Interactive Music Promotion - Integrating personalized promotional codes into an interactive app encourages user engagement and can lead to increased brand recognition and loyalty.
3. Virtual Reality Travel - Utilizing virtual reality technology to provide a glimpse into travel destinations can make vacations more accessible to individuals who cannot physically visit or afford to travel.
Industry Implications
1. Music - The music industry can expand its audience base and increase revenue by creating virtual reality concert experiences for viewers around the world.
2. Consumer Goods - Consumer goods companies can utilize interactive apps with promotional codes to increase consumer engagement and encourage brand loyalty.
3. Travel - The travel industry can utilize virtual reality technology to provide a more immersive travel experience for individuals who may not be able to physically travel to certain destinations.
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