The Paralenz was Made Specifically for Underwater Use
Ellen Smith — June 19, 2017 — Tech
References: paralenz & yankodesign
The Paralenz is a camera designed specifically for taking underwater photos. The company realized its market was niche, however it also noticed that GoPro, a great land camera that can go underwater, was the only option for a lot of underwater photographers or hobbyists. The company sought to create a camera suited to specifically for taking the perfect underwater selfie. The controls are larger than average, meaning they can be easily operated even with gloves on. The camera requires no additional casing, meaning there's no cage to fog up the shot. Additionally, the Paralenz has an internal pressurized tank, which will adjust itself to deeper depths without compromising the shot.
The camera is also equipped with an attachment that allows for it to be clipped onto scuba masks and has a live option, where you can stream footage directly to your social media feeds.
The camera is also equipped with an attachment that allows for it to be clipped onto scuba masks and has a live option, where you can stream footage directly to your social media feeds.
Trend Themes
1. Underwater Photography - There is a growing demand for cameras specifically designed for underwater photography, presenting opportunities for companies to develop innovative products and technologies in this niche market.
2. User-friendly Controls - The need for larger, easily operable controls on underwater cameras creates a disruptive opportunity for companies to develop user-friendly interfaces and enhance the underwater photography experience.
3. Integrated Technology - Developing cameras with integrated features like internal pressurized tanks for adjusting to different depths without compromising the shot presents a disruptive innovation opportunity in the underwater photography industry.
Industry Implications
1. Camera Manufacturing - Camera manufacturers can capitalize on the growing demand for underwater cameras by creating specialized products tailored to the needs of underwater photographers and hobbyists.
2. Scuba Diving Equipment - The integration of camera attachment options onto scuba masks presents an opportunity for scuba diving equipment manufacturers to enhance the diving experience and cater to photographers.
3. Sports and Adventure Accessories - Companies specializing in sports and adventure accessories can tap into the underwater photography market by developing innovative solutions for capturing and sharing underwater footage, such as live streaming capabilities.
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