'GrowSumo' Helps Brands Start Influencer Programs
Michael Hemsworth — April 13, 2017 — Tech
Starting an influencer program can be a cost-effective and quick way to help garner additional leads for a business, so 'GrowSumo' comes as a versatile solution to getting started with the initiative.
Online influencers have quickly become a popular means for brands to disseminate a product or message in a more organic way in order to garner interested customers. 'GrowSumo' works to help companies start up influencer programs and reward influencers accordingly in order to enable a cost-effective method for brands and offer lucrative benefits for participants.
'GrowSumo' works on the basis of referrals in order to garner a more targeted customer base to ensure that brands don't find themselves targeting consumers who don't have an interest in a particular product, service or field.
Online influencers have quickly become a popular means for brands to disseminate a product or message in a more organic way in order to garner interested customers. 'GrowSumo' works to help companies start up influencer programs and reward influencers accordingly in order to enable a cost-effective method for brands and offer lucrative benefits for participants.
'GrowSumo' works on the basis of referrals in order to garner a more targeted customer base to ensure that brands don't find themselves targeting consumers who don't have an interest in a particular product, service or field.
Trend Themes
1. Influencer Referral Programs - Businesses can explore the creation of referral programs that reward influencers to effectively promote their products or services.
2. Cost-effective Marketing - Companies can invest in influencer programs to reap the benefits of an inexpensive marketing approach.
3. Targeted Customer Base - By gathering a more targeted customer base, businesses can save money by marketing to customers who are most likely to be interested in their products or services.
Industry Implications
1. Marketing Industry - The growth of influencer referral programs presents new opportunities for marketers to provide innovative solutions to businesses looking to promote their products or services.
2. Social Media Industry - As social media continues to play a vital role in influencer marketing, opportunities exist to develop new platforms and features that cater to the needs of both influencers and businesses.
3. E-commerce Industry - E-commerce businesses can leverage influencer referral programs to increase sales and expand their customer base without investing in costly advertising campaigns.
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