The use of cannabis in traditional spa products is on the rise
Implications - With the rise of cannabis in the mainstream in North America, along with the known relaxing benefits the plant has, brands that specialize in rest-related industries such as spa and self care are jumping to co-create with cannabis brands The merging of such products offers a sort of natural evolution that is able to create automatically positive associations in targeted consumers' minds.
Workshop Question - How could your brand partner with similar industries?
Trend Themes
1. Cannabis-infused Products - Brands that specialize in rest-related industries such as spa and self-care, are co-creating with cannabis brands to offer the benefits of CBD extract for pain and anxiety relief, reducing seizures and convulsions and boosting the immune system.
2. Aromatherapy - Many companies are incorporating grapefruit essential oil and other botanical ingredients in their products for relaxing and soothing benefits, with grapefruit also being naturally antibacterial which enables it to decrease fluid retention, promote weight loss and relieve hangovers.
3. Cbd-infused Personal Care Products - Innovative CBD products are emerging such as bath bombs, nail care kits, sunscreens and other beauty products that are infused with cannabidiol, which replenishes and offers relief and relaxation.
Industry Implications
1. Wellness and Self-care - Businesses in this sector are incorporating CBD-infused products as a way of offering consumers natural benefits for calming, soothing and relieving skin irritations, hydrating and rebalancing the body.
2. Personal Care and Beauty - Companies within this industry are expanding their product offerings to include cannabis-centric versions of bath and beauty products, with many featuring botanical ingredients for relaxing and soothing benefits.
3. Home Goods and Accessories - Companies are jumping on the cannabis bandwagon by creating products such as odor-eliminating candles, which will help to eliminate the smell of marijuana in homes, catering to the needs and preferences of the expanding market of cannabis users.
