Spotify's Group Playlists for Messenger is Perfect for Road Trips or Parties
Michael Hines — June 23, 2017 — Tech
References: news.spotify & mashable
Spotify Group Playlists for Messenger is a new way for friends to collaborate on playlists. The music streaming service announced the new feature, which works using Facebook Messenger and the Spotify extension. That being said you don't need to be on Spotify to contribute to the group playlist. A Spotify user needs to create the playlist, but once made even those not on the app can add songs to it.
Facebook Messenger has increasingly been the tool of choice for chatbot makers and now appears to be the go-to platform for brands seeking to make products a bit more social. Facebook has been facing increasing competition from other social media platforms over the last few years. However, things like Group Playlists for Messenger ensure that the company is still as relevant as ever.
Facebook Messenger has increasingly been the tool of choice for chatbot makers and now appears to be the go-to platform for brands seeking to make products a bit more social. Facebook has been facing increasing competition from other social media platforms over the last few years. However, things like Group Playlists for Messenger ensure that the company is still as relevant as ever.
Trend Themes
1. Collaborative Playlists - The trend of friends collaborating on playlists is growing, and companies can create new products that encourage users to share their musical tastes with each other.
2. Social Media Integration - Integrating with popular social media platforms like Facebook Messenger can give businesses a new avenue to reach their target audience and increase customer engagement.
3. App Agnostic Features - Features that are not limited to a single app or platform, like Spotify's group playlist allowing non-users to contribute, can attract a wider audience and create new opportunities for user engagement.
Industry Implications
1. Music Streaming Industry - Companies in the music industry can create new features that allow for greater collaboration among users, similar to Spotify's group playlist, to increase user engagement and attract new audiences.
2. Social Media Industry - Social media companies can create new features that integrate with popular streaming services like Spotify to keep users coming back to their platforms and increase customer engagement.
3. Travel and Event Planning Industry - Businesses in the travel and event planning industry can leverage collaborative playlist features to create new experiential offerings, such as group road trips, that cater to the growing trend of friends sharing musical tastes and experiences.
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