de Mamiel's 'Sleep Series' Prescribes Sleep as a Key Part of Skincare
Laura McQuarrie — March 19, 2018 — Fashion
de Mamiel recently launched a five-piece product collection called the 'Sleep Series' that aims to help consumers better support their skin and general well-being through a solid night of sleep.
The products in the collection are divided into two categories, Sleep and Awake, which sets blends like Settle, Soothe and Anchor apart from uplifting, energy-inspiring ones like Rise and Shine.
While most of the products in the range take the form of oil blends that can conveniently be applied to the skin with roller bottles, Anchor stands out as a balm with potent essential oils, herbs and hydrating watermelon seed oil.
Some of the most well-known solutions for better skin—and overall health—include staying hydrated and getting enough sleep. Now, many skincare brands are tapping into the importance of sleep for beauty with targeted products.
The products in the collection are divided into two categories, Sleep and Awake, which sets blends like Settle, Soothe and Anchor apart from uplifting, energy-inspiring ones like Rise and Shine.
While most of the products in the range take the form of oil blends that can conveniently be applied to the skin with roller bottles, Anchor stands out as a balm with potent essential oils, herbs and hydrating watermelon seed oil.
Some of the most well-known solutions for better skin—and overall health—include staying hydrated and getting enough sleep. Now, many skincare brands are tapping into the importance of sleep for beauty with targeted products.
Trend Themes
1. Sleep-enhancing Skincare - Sleep Series highlights the trend of incorporating sleep support into skincare products, creating disruptive opportunities in the beauty industry.
2. Customized Sleep Solutions - The Sleep Series collection offers different blends for sleep and awake states, reflecting the trend of personalized sleep products that could disrupt the sleep industry.
3. Multi-functional Sleep Products - Anchor, the balm in the Sleep Series, showcases the trend of creating multi-purpose sleep products, presenting opportunities for innovation in the beauty and wellness sectors.
Industry Implications
1. Beauty - The sleep-inspired skincare products in the Sleep Series could disrupt the beauty industry by emphasizing the link between sleep and skin health.
2. Sleep - The Sleep Series collection taps into the growing market for sleep products, offering disruptive solutions for those seeking better sleep.
3. Wellness - The Sleep Series highlights the important role of sleep in overall well-being, presenting disruptive opportunities for companies in the wellness industry.
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