Casper is Providing Comfort 30,000 Feet in the Air
Ellen Smith — October 2, 2017 — World
Casper, the Millennial favorite mattress brand has partnered with American Airlines to bring consumers comfort at 30,000 feet in the air with a new line of in-flight sleeping products.
The new promotional partnership will offer new air travel-based sleeping products, like pillows, sleeping masks, pyjamas, slippers, blankets and a duvet cover on selected flights. This line of specifically curated in-flight products marks the brand's transition into a new, higher-end client base, as the line will be offered exclusively to "first or Business Class and Premium economy on long-haul international flights, transcontinental flights."
American Airlines is hoping the game-changing mattress brand can bring a new, younger client-base, while pleasing an existing one with the same comfort and quality that resonated with its online buyers.
The new promotional partnership will offer new air travel-based sleeping products, like pillows, sleeping masks, pyjamas, slippers, blankets and a duvet cover on selected flights. This line of specifically curated in-flight products marks the brand's transition into a new, higher-end client base, as the line will be offered exclusively to "first or Business Class and Premium economy on long-haul international flights, transcontinental flights."
American Airlines is hoping the game-changing mattress brand can bring a new, younger client-base, while pleasing an existing one with the same comfort and quality that resonated with its online buyers.
Trend Themes
1. In-flight Comfort Products - Creating a line of specifically curated in-flight products provides an opportunity to disrupt the travel industry by enhancing the comfort and sleep experience for travelers.
2. Partnerships with Airlines - Collaborating with airlines to offer exclusive in-flight sleeping products presents a disruptive innovation opportunity for mattress brands to expand their customer base and reach a new market segment.
3. Higher-end Air Travel Amenities - Catering to first or Business Class and Premium Economy passengers with premium in-flight sleeping products allows brands to tap into the luxury travel industry and provide a differentiated experience.
Industry Implications
1. Travel and Hospitality - The travel and hospitality industry can benefit from partnering with premium in-flight sleeping product brands to enhance the overall travel experience and attract luxury travelers.
2. Mattress and Bedding - The mattress and bedding industry can explore new revenue streams by creating specialized products for airlines, disrupting the traditional distribution channels and reaching a wider audience.
3. E-commerce and Online Retail - The e-commerce and online retail industry can capitalize on the growing demand for premium in-flight sleeping products by offering a convenient platform for customers to purchase these items and providing a seamless shopping experience.
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