This New Cream from Mauli Rituals is Nourishing and Versatile
Riley von Niessen — March 31, 2018 — Fashion
References: maulirituals & net-a-porter
Mauli Rituals, a skincare and beauty product brand that basis its creations around ancient Indian practices, recently came out with a new hand and body cream that's said to aid cell production.
As the cream is infused with powerful essential oils, and 90% of its ingredients are organic, it's able to penetrate the skin and hydrate it in a more natural way, without harmful chemicals, fragrances and dyes. A few key ingredients include Indian frankincense, blood orange, grapefruit, sandalwood, rose, jasmine, and aloe vera. In addition to being free of synthetic fragrances and dyes, the cream is also free of silicones, parabens, mineral oils, sulphates, and phthalates.
The cream comes packaged in a recyclable bottle that can also be reused around the house.
As the cream is infused with powerful essential oils, and 90% of its ingredients are organic, it's able to penetrate the skin and hydrate it in a more natural way, without harmful chemicals, fragrances and dyes. A few key ingredients include Indian frankincense, blood orange, grapefruit, sandalwood, rose, jasmine, and aloe vera. In addition to being free of synthetic fragrances and dyes, the cream is also free of silicones, parabens, mineral oils, sulphates, and phthalates.
The cream comes packaged in a recyclable bottle that can also be reused around the house.
Trend Themes
1. Organic Skincare Products - The trend of organic skincare products continues to grow as consumers become more aware of the potential harm of chemical ingredients in skincare products.
2. Ancient Indian Practices - Companies that incorporate ancient Indian practices into their product formulations may gain a competitive edge in the beauty and skincare industry.
3. Eco-friendly Packaging - As consumers become more environmentally-conscious, eco-friendly packaging solutions will be a disruptive innovation opportunity for the beauty and skincare industry.
Industry Implications
1. Skincare Industry - The skincare industry has an opportunity to invest in more organic and natural product formulations to meet the growing demand for chemical-free skincare products.
2. Beauty Industry - Incorporating ancient Indian practices into beauty product formulations may set a brand apart and attract a niche consumer base interested in holistic beauty practices.
3. Packaging Industry - As more companies shift to eco-friendly packaging solutions, there is an opportunity to innovate and create sustainable packaging options for the beauty and skincare industry.
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