British Airwaves Curated a Flavor-Boosting Playlist to Go With Food
Alyson Wyers — November 1, 2014 — Lifestyle
References: highlife.ba & psfk
In an effort to offer a more sensory experience on their flights, British Airways is providing a meal pairing channel where food is matched with music. A study states combining food and music can enhance flavor, so the airline felt this was something to integrate into their hospitality services as a person's ability to taste is reduced by 30% when on an airplane.
The Sound Bite meal pairing menu will be available during November's long-haul trips. The 'Rock and Pop' playlist contains 13 tracks each carefully picked to go along with each menu item. For example, Coldplay's A Sky Full of Stars goes with a traditional British entre, where as Madonna's Ray of Light is intended for desserts. The musical pairing also takes country of origin into account.
The Sound Bite meal pairing menu will be available during November's long-haul trips. The 'Rock and Pop' playlist contains 13 tracks each carefully picked to go along with each menu item. For example, Coldplay's A Sky Full of Stars goes with a traditional British entre, where as Madonna's Ray of Light is intended for desserts. The musical pairing also takes country of origin into account.
Trend Themes
1. Sensory-pairing Experiences - More companies can offer experience packages to enhance the sensory experience for their customers
2. Music-food Pairing - Restaurants and food delivery services can offer playlists to go along with their meals
3. Innovative In-flight Services - Airlines can explore and expand on sensory services to elevate the in-flight experience
Industry Implications
1. Airline Industry - More airlines can integrate sensory experiences like music pairing to their hospitality services
2. Hospitality Industry - Hotels and resorts can expand on the idea of sensory experiences to provide a more immersive stay
3. Food and Restaurant Industry - Restaurants can explore sensory pairings to enhance customer experience and create unique dining experiences that set them apart
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