Japan's ANA Air Offers a Luxe Food Menu for Passengers
Jana Pijak — March 7, 2016 — World
References: ana.co.jp & luxurylaunches
Japan's ANA (All Nippon Airways) is changing the way passengers experience meals and snacks with its ultra-luxe, in-flight caviar service. The snack serving will feature a tin of locally sourced Miyazaki Caviar 1983 and will be accessed by all of the airline's first class travelers.
This lavish snack is a first for the Japanese airline and will be available for a limited time. While traditional airplane food can often get a bed rep, the recent rise of gourmet flight meals is changing travelers' opinions of it. While airline companies like Austria Air have started offering a traditional Viennese schnitzel menu, Turkish Airlines' health-focused meals are designed to please both first class and economy passengers who are seeking both taste and nutrition.
While other competing airline brands are even offering airline meal subscriptions that feature more room for customization, ANA's in-flight caviar service goes one step further to please luxury-minded travelers.
This lavish snack is a first for the Japanese airline and will be available for a limited time. While traditional airplane food can often get a bed rep, the recent rise of gourmet flight meals is changing travelers' opinions of it. While airline companies like Austria Air have started offering a traditional Viennese schnitzel menu, Turkish Airlines' health-focused meals are designed to please both first class and economy passengers who are seeking both taste and nutrition.
While other competing airline brands are even offering airline meal subscriptions that feature more room for customization, ANA's in-flight caviar service goes one step further to please luxury-minded travelers.
Trend Themes
1. Gourmet Flight Meals - The rise of gourmet flight meals is disrupting traditional airplane food and changing travelers' opinions of it.
2. Health-focused Airline Meals - Airlines like Turkish Airlines are offering health-focused meals to cater to both first class and economy passengers seeking taste and nutrition.
3. Airline Meal Subscriptions - Competing airline brands are offering meal subscriptions with customization options, providing more convenience and flexibility to passengers.
Industry Implications
1. Airlines - Airlines are innovating their food menus to enhance the overall passenger experience and cater to different preferences.
2. Catering Services - The demand for gourmet flight meals and specialty items like in-flight caviar creates opportunities for catering services to provide high-quality, luxurious food options.
3. Subscription Services - The emergence of airline meal subscriptions opens up possibilities for subscription-based services to cater to frequent flyers and provide customized meal options.
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