Lavanila's Elements Collection Takes Cues from Air, Water & Earth
Laura McQuarrie — March 24, 2018 — Fashion
References: lavanila & hellogiggles
There are plenty of deodorant collections for women that are launched with floral or fruity scents, but Lavanila recently created a unique new Elements Collection that draws inspiration from the earth, water and air.
As each of the deodorant products is enhanced with its own distinct scent, Lavanila notes that "the Elements Collection uses specially curated blends of essential oils to awaken our connection to the Elements and the immense power within them." As such, the trio of unconventional deodorant products consists of: Vanilla + Air for Creativity, Vanilla + Water for Peace and Vanilla + Earth for Balance.
These all-natural deodorant products are packed with antioxidants and soothing ingredients like aloe leaf juice, and are formulated without aluminum, parabens, propylene glycol or harsh chemicals.
As each of the deodorant products is enhanced with its own distinct scent, Lavanila notes that "the Elements Collection uses specially curated blends of essential oils to awaken our connection to the Elements and the immense power within them." As such, the trio of unconventional deodorant products consists of: Vanilla + Air for Creativity, Vanilla + Water for Peace and Vanilla + Earth for Balance.
These all-natural deodorant products are packed with antioxidants and soothing ingredients like aloe leaf juice, and are formulated without aluminum, parabens, propylene glycol or harsh chemicals.
Trend Themes
1. Natural Deodorant - Opportunity for disruptive innovation in the deodorant industry by creating all-natural products without harsh chemicals.
2. Element-inspired Products - Opportunity to create product collections inspired by elements like air, water, and earth, offering unique scents and benefits.
3. Scented Wellness Products - Opportunity to develop wellness products with specially curated blends of essential oils to enhance mood and well-being.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation potential in the beauty and personal care industry by offering natural deodorant products with unique, element-inspired scents.
2. Wellness - Opportunity for disruptive innovation in the wellness industry by creating scented products that enhance mood and well-being.
3. Natural and Organic Products - Potential for disruptive innovation in the natural and organic products industry by developing deodorants without harsh chemicals and with soothing ingredients.
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