B2B brands are creating more intimate connections with their clients
Implications - B2B brands are seeking closer connections with their clients, and are doing this through electronic gifting apps, service review platforms and more. These reformed ways of marketing go further than simply "targeting" clients, and instead seek to build close partnerships with them. This more intimate marketing strategy serves to build relationships, and is more likely to ensure brand loyalty.
Workshop Question - How can your brand employ a more intimate form of marketing to better connect with consumers or clients?
Trend Themes
1. Closer Connections in B2B Marketing - B2B brands are seeking closer relationships with their clients by using electronic gifting apps, service review platforms, and visitor-identifying software that aim to build brand loyalty and enhance communication across departments.
2. AI-driven Self-service Solutions - AI-powered software like 'Airim' and 'Fugu' enable B2B businesses to provide customizable self-service solutions to customers on a variety of platforms.
3. Predictive Analytics in B2B Marketing - B2B businesses like Lattice Engines are developing predictive marketing apps with personalized messages designed to resonate with specific buyers.
Industry Implications
1. Digital Gifting Software - Companies like CoffeSender are creating eGifting apps as a B2B solution for engaging clients.
2. B2B Service Reviews and Software - Platforms such as CrowdReviews offer business professionals an online buyers' guide with user reviews, while software solutions like TeamSupport improve communication across departments and helpdesk software like Fugu ensures immediate responses to customer inquiries.
3. AI-powered Chat Solutions - 'Airim' and 'Fugu' are AI-powered chat solutions that enable businesses to increase customer satisfaction rates by providing immediate, real-time responses to customer inquiries.
