Tech-savvy Gen X shoppers connect with brands offering digital discounts
Implications - No longer sifting through endless magazines and newspapers to find the latest coupons for their favorite stores, the newly tech-integrated Gen X community is looking to engage with brands that make deal-hunting seamless via apps and mobile promotions. The generation that appreciates value but is still looking to spend money, Gen X consumers are integrating more mobile and online usage into their shopping habits to ensure they get the best bang for their buck. Brands adapting to this connected lifestyle are making sure to stand out through apps that make it easy to find money-saving offers.
Workshop Question - How is hyper-connectivity impacting the way your consumer interact with your industry and how can you be a leader in connected engagement?
Trend Themes
1. Mobile Shopping and Discount Apps for Gen X Consumers - There is a potential opportunity for brands to create more discount and bargain apps designed specifically for Gen X who have integrated mobile and online usage habits into their shopping experiences primarily for ensuring the best value purchases.
2. All-in-one Retail Apps with Integrated Consumer Deals and Discounts - Future retail applications could provide a complete shopping experience for consumers - seamless online/offline shopping, integrated deals and discounts, easy checkouts, and other features catering to personalized consumer preferences.
3. Social Shopping Communities with Advice and Suggestions - Shopping communities can provide a social and interactive platform where users can connect, interact, and give feedback on their shopping experiences, which pinpoints a possible opportunity for brands to invest in developing platforms connecting users, retailers, and e-commerce sites.
Industry Implications
1. Discount Shopping Apps - This technology can be used by retail companies to create loyalty programs, engage customers and promotions, and collect data for analysis to optimize their inventory and sales.
2. Fashion Retail Ecommerce Platforms - As bargain and discount hunting become more commonplace, retailers that develop platforms for bargain shoppers can enhance customer loyalty and increase sales in the long run.
3. Integrated Mobile Retail Services - The integration of mobile app development in retail is significant in today's market as retail companies must find ways to engage customers and build brand loyalty through integrated and personalized shopping experiences.
