Products help consumers make healthy and wholesome food from scratch
Implications - Whether grinding one's own grains, pressing cold juices at home, or culturing yogurt overnight, products that let consumers create healthy food from scratch sit at the nexus of the deeply imbricated health and sustainability movements. By enabling consumers to craft their own end-products, brands insert themselves into consumers' daily lives while still empowering them to autonomously achieve lifestyle goals.
Workshop Question - How could your brand enable consumers to achieve their lifestyle goals autonomously?
Trend Themes
1. DIY Food Products - Brands that enable consumers to create their own healthy food from scratch at home have opportunities to situate themselves in their daily routines.
2. Smart Home Cooking Devices - There is a growing demand for intuitive, easy to use devices that make fresh, healthy food at home, particularly for health-conscious Millennials.
3. On-demand, Small Kitchen Appliances - The on-demand kitchen appliance market has space for innovative new products such as Yomee, which uses a smartphone app to notify users when their food is at optimal freshness.
Industry Implications
1. Health and Wellness - Brands can market to health-conscious consumers by emphasizing the health benefits of their products.
2. Smart Home Technology - Developers have opportunities to create intuitive, connected kitchen appliances for consumers looking for a high-tech, easy cooking experience.
3. DIY and Home Improvement - Consumers who are interested in making their own healthy food from home may also be interested in DIY and home improvement products and services.
