This Lattice Engines App is Designed For B2B Marketers
Rahul Kalvapalle — April 28, 2015 — Tech
References: prnewswire & fiercecmo
Lattice Engines is launching a brand new predictive analytics app that is designed to aid businesses in their efforts to market to each other. Called Lattice Account Prioritization, this app helps B2B manufacturers leverage the power of predictive analytics in order to run the rule over and target specific accounts in their marketing campaigns.
The app also makes it possible for marketers to develop and present personalized messages designed to resonate with specific buyers. Outbound prospecting and marketing can be tedious, but Lattice Engines offers the opportunity to use predictions to optimize and prioritize marketing efforts in order to get the best possible results.
Lattice Account Prioritization is truly ushering in the age of predictive marketing whilst making the whole process seamless and customized to each business' needs.
The app also makes it possible for marketers to develop and present personalized messages designed to resonate with specific buyers. Outbound prospecting and marketing can be tedious, but Lattice Engines offers the opportunity to use predictions to optimize and prioritize marketing efforts in order to get the best possible results.
Lattice Account Prioritization is truly ushering in the age of predictive marketing whilst making the whole process seamless and customized to each business' needs.
Trend Themes
1. Predictive Marketing - Expanding the use of AI and predictive analytics to forecast marketing outcomes and develop personalized messages aimed at specific customers.
2. Account-based Marketing - Using data to create targeted marketing strategies, focused on high-priority accounts, and personalized messages based on buyer personas, to achieve greater account engagement and ROI.
3. Marketing Automation - Automation of repetitive marketing tasks, using AI-powered tools, to streamline and optimize marketing campaigns and deliver better results in less time.
Industry Implications
1. B2B - Integrating predictive marketing and account prioritization strategies within B2B marketing campaigns to improve lead generation and conversion rates.
2. AI-powered Marketing - Developing innovative AI-powered tools to improve marketing automation, personalized messaging, and targeted outreach, and ultimately deliver better ROI for businesses.
3. Predictive Analytics - Applying predictive analytics to forecast market trends and predict customer behavior to craft comprehensive marketing campaigns and achieve greater customer engagement and conversion rates.
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