Startup Pilcro Helps Businesses Create an Interactive Living Style Guide
Alyson Wyers — January 31, 2018 — Marketing
This software as a service (SaaS) startup wants to be your "virtual brand champ" by helping you create a living style guide for your company. Based in east London, new brand marketing venture Pilcro aims to make your brand guidelines come alive. The software is supposed to help your team stay consistently on brand.
Built on Google, the living style guide software will not make you start a new account and uses your existing storage for a super speedy setup time. Benefits include an accessible Mac menu-bar app, brand consistency and centralized brand management that ensures your company is working from the most up to date version of your brand guidelines. Pilcro's other features are click and copy snippets, logos and colors, as well as access to Google Fonts.
Built on Google, the living style guide software will not make you start a new account and uses your existing storage for a super speedy setup time. Benefits include an accessible Mac menu-bar app, brand consistency and centralized brand management that ensures your company is working from the most up to date version of your brand guidelines. Pilcro's other features are click and copy snippets, logos and colors, as well as access to Google Fonts.
Trend Themes
1. Living Style Guide - The trend of using living style guides enables businesses to create dynamic and interactive brand guidelines.
2. Brand Consistency - The trend of emphasizing brand consistency helps businesses maintain a unified and recognizable brand identity across different channels and touchpoints.
3. Centralized Brand Management - The trend of centralized brand management enables businesses to ensure all teams are using the most up-to-date version of brand guidelines, promoting alignment and cohesiveness.
Industry Implications
1. Software as a Service (saas) - The SaaS industry can tap into the disruptive innovation opportunity by developing more user-friendly and efficient brand guidelines software.
2. Brand Marketing - The brand marketing industry can leverage the trend of living style guides to provide comprehensive and impactful brand management solutions to businesses.
3. Design and Creative Services - The design and creative services industry can embrace the trend of centralized brand management to offer streamlined and collaborative brand guideline creation and management services.
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