Airlines offer immersive experiences available solely in the air
Implications - In the air travel industry, the primary service on offer — i.e. flying — is generally perceived by consumers as an unfortunate necessity tied to vacations and travel. To subvert that perception, airlines have made flights not only pleasant, but they've turned them into immersive and exclusive experiences that can't be found anywhere else. The brands that reframe their negative connotations offer consumers a delightful new way to experience their products and services.
Workshop Question - What aspects of consumers' journeys with your brand are least appealing? How could you shift these into positive, desirable experiences?
Trend Themes
1. In-flight Augmented Reality - With the in-flight augmented reality experience, airlines can provide passengers with real-time information about their flights while also aiding the crew with the tools to provide better service.
2. Reading Campaigns - Reading is a fun way to to enhance and engage children’s minds, which can help airlines encourage the future generation of passionate readers.
3. In-flight Entertainment Experiences - Offering pop-up events and immersive in-flight experiences to passengers during flights is a fun and clever way for airlines to engage consumers and provide a unique experience.
Industry Implications
1. Airline Industry - Airlines can use the in-flight augmented reality experience to boost passengers' experience and provide real-time information.
2. Entertainment Industry - With the increased demand for innovative in-flight entertainment experiences, the entertainment industry can collaborate with airlines to create unique products and services tailored to passengers' preferences.
3. Publishing Industry - Reading campaigns in flights create an excellent opportunity for the publishing industry by promoting literacy to future readers or avid bookworms.
