IKEA's Newest Catalog Fully Embraces a Maximalist Aesthetic
Mary Van Puymbroeck — July 27, 2017 — Art & Design
References: refinery29 & fastcodesign
Swedish furniture brand 'IKEA' is known for its minimalist design, but its Fall-Winter 2018 catalog abandons this for a maximalist aesthetic.
With rich jewel tones, luxurious fabrics and exotic birds aplenty, this catalog is a steep departure from IKEA's typical look. The images are moody and rich-looking with gold accents and exotic influences. This is great news for consumers, as it means they will soon be able to get the maximalist look for less.
The launch of IKEA's maximalist aesthetic suggests a shift in the design scene. If a brand as important as IKEA (one that launched its business and made its name in minimalist design) is making the shift to a more luxurious and weighted style, it suggests a shift in the industry as a whole.
With rich jewel tones, luxurious fabrics and exotic birds aplenty, this catalog is a steep departure from IKEA's typical look. The images are moody and rich-looking with gold accents and exotic influences. This is great news for consumers, as it means they will soon be able to get the maximalist look for less.
The launch of IKEA's maximalist aesthetic suggests a shift in the design scene. If a brand as important as IKEA (one that launched its business and made its name in minimalist design) is making the shift to a more luxurious and weighted style, it suggests a shift in the industry as a whole.
Trend Themes
1. Maximalism Movement - As more brands embrace maximalist aesthetics, there is an opportunity for disruptive innovation in creating bolder and more luxurious designs.
2. Luxury Home Decor - Consumers demand for luxurious and exotic furniture pieces opens up opportunities for brands to create unique and eclectic designs.
3. Dark and Moody Designs - Designers can capitalize on the shift towards moody and rich-looking designs that incorporate gold accents and exotic influences.
Industry Implications
1. Furniture Manufacturing - Furniture manufacturers can tap into the maximalist movement and produce unique and eclectic designs to cater to the growing demand for luxurious and exotic furniture pieces.
2. Home Decor Retail - Home decor retailers can capitalize on the trend towards maximalism by offering bold and luxurious designs at affordable prices.
3. Textile Industry - The shift towards maximalist designs opens up opportunities for the textile industry to innovate with rich jewel-toned fabrics and exotic prints.
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