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Home Bound Retail

Retail brands are leveraging the comforts of home to attract Gen X shoppers

Implications - With home and family ranked among the highest of Gen X priorities, it becomes clear why this demographic are increasingly drawn towards retail experiences that emphasize the comforts of being at home. From stores that recreate a home-style environment to retailers that make it easy to try on items from the bedroom, Gen X-targeted brands are adapting to this consumer segment's desire for comfort, familiarity and spending time with family over complex tech integration when shopping.
Workshop Question - Where does your consumer feel happiest and how can adopt elements or even recreate that environment?
Trend Themes
1. Comfortable Retail Store Design - Retail brands are recreating a home-style environment to improve customers' shopping experience.
2. Personalized Digital Shopping Experience - Connected sales associates outfitted with iPads are creating a more personalized shopping experience for customers.
3. At-home Fitting Room Services - Yourfittingroom is offering customers the convenience of trying items at home and returning them within a specific time frame.
Industry Implications
1. Retail Industry - Retail brands are adapting to customers' desires for comfortable shopping experiences.
2. E-commerce Industry - Hassle-free, direct-to-consumer retailers have experienced great success in recent years.
3. Interior Design Industry - Retail brands are recreating comfortable home-style environments to encourage customers to truly relax and test various products.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
224,762 Total Clicks
Date Range:
Mar 16 — Mar 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Home-Like Lifestyle Shops
Home-Like Lifestyle Shops
Gwyneth Paltrow's 'goopLAB' is a Permanent Store Styled Like a Home
Gwyneth Paltrow has experimented with launching several pop-up spaces for her ‘goop’ brand, but she is now launching the lifestyle brand’s first-ever permanent store called ‘... MORE
At-Home Fitting Room Services
At-Home Fitting Room Services
YOURFITTINGROOM is a New Service Tailored to eCommerce Customers
With the rise of ecommerce, consumers are accustomed to paying for an item in full and returning it should the item not be the right fit, or not be to their individual taste. One of the problems... MORE
Lifestyle-Oriented Retail Beacons
Lifestyle-Oriented Retail Beacons
The New Barney's Manhattan Store Offers Shoppers Holistic Advice
The new Manhattan store location for Barney’s New York is turning heads for offering a beautiful shopping experience, but also a digital one to boot. The new beacon technology being rolled... MORE
Home-Style Furniture Showrooms
Home-Style Furniture Showrooms
The Inside's 'Creative Compound' is Styled as a Welcoming Home
There are plenty of furniture showrooms that are styled in a way that recreates different rooms of the home, but The Inside’s Creative Compound aims to take this concept further by truly... MORE
play_circle_filledRetail Store Apartments
Retail Store Apartments
John Lewis Invites Consumers to Temporararily Live In Its In-Store Spaces
‘The Residence’ is a unique new retail space from John Lewis that gives consumers the chance to really get a feel for what it’s like to purchase its products, by temporarily living... MORE
Try-At-Home Undergarments
Try-At-Home Undergarments
Harper Wilde Allows Consumers to Try on Bras in Their Own Home
Newly launched bra company, ‘Harper Wilde,’ is working to change the way women shop for their bras. Customers are able to order three bras to try on in the comfort of their own home and... MORE

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