Apple's New 'Siri' Ad Shows That 'The Rock' Can Do Anything
Mary Van Puymbroeck — July 27, 2017 — Pop Culture
This ambitious celebrity commercial for Apple's 'Siri' finds humor in Dwayne 'The Rock' Johnson's reputation as the hardest working person in show business.
The Rock is currently one of the most likeable people in Hollywood. This and his impossible work ethic served as the inspiration for Apple's latest commercial.
In the commercial, he is challenged to add even more to his already full schedule. In one day, he flies a plane to Rome, designs a fashion collection, cooks at a three-star Michelin restaurant, takes a selfie in space and makes it back to L.A. to nail a film scene in the first take. While the plot of this ambitious celebrity commercial may seem impossible, he is able to get everything done with the help of Siri.
The Rock is currently one of the most likeable people in Hollywood. This and his impossible work ethic served as the inspiration for Apple's latest commercial.
In the commercial, he is challenged to add even more to his already full schedule. In one day, he flies a plane to Rome, designs a fashion collection, cooks at a three-star Michelin restaurant, takes a selfie in space and makes it back to L.A. to nail a film scene in the first take. While the plot of this ambitious celebrity commercial may seem impossible, he is able to get everything done with the help of Siri.
Trend Themes
1. Celebrity Endorsements - Leverage the popularity and likeability of celebrities to promote products and services in creative and humorous ways.
2. Humor in Advertising - Use humor as a strategy to engage and entertain consumers, making the brand more memorable and relatable.
3. Bringing Impossibilities to Life - Showcase the capabilities of a product or service by portraying impossible scenarios as achievable with the help of innovative technology.
Industry Implications
1. Technology - Explore disruptive innovation opportunities in the tech industry by developing products or services that enhance and simplify everyday tasks.
2. Entertainment - Identify disruptive innovation opportunities in the entertainment industry by leveraging celebrity endorsements and creative storytelling to attract and engage audiences.
3. Fashion - Embrace disruptive innovation opportunities in the fashion industry by collaborating with celebrities and incorporating technology to create unique and interactive experiences for consumers.
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