Pay It Forward by Purchasing a Suspended Coffee in Certain Cafes
Meghan Young — April 25, 2013 — Lifestyle
Being charitable and paying it forward can be as easy as purchasing an extra cup of joe when at the local cafe, a movement which has been hashtagged Suspended Coffee. The essential idea is that participating coffee shops will rack up suspended coffee orders for those who don't have enough money to purchase one of their own.
The Suspended Coffee movement isn't just reserved for drinks as well. People are more than welcome to buy food in advance for others. Springing up around the world in the UK, Sheffield, Wales, South Korea, India and the States, soon Starbucks will be introducing the program. Participant John Sweeney writes, "Basically it's about community spirit and helping those directly around you."
The Suspended Coffee movement isn't just reserved for drinks as well. People are more than welcome to buy food in advance for others. Springing up around the world in the UK, Sheffield, Wales, South Korea, India and the States, soon Starbucks will be introducing the program. Participant John Sweeney writes, "Basically it's about community spirit and helping those directly around you."
Trend Themes
1. Suspended Coffee Movement - The trend of paying it forward by purchasing an extra coffee for someone in need at the local coffee shop presents a disruptive innovation opportunity for coffee shops to increase customer loyalty and community engagement through social responsibility.
2. Pay It Forward Model - The pay it forward model can be extended to other industries, such as restaurants and grocery stores, providing an innovative way to give back to the community and attract customers who value socially responsible businesses.
3. Global Spread of Charitable Caffeine Movements - The global spread of charitable caffeine movements, like Suspended Coffee, presents an opportunity for organizations to partner with local businesses to promote social responsibility and increase community engagement in different regions throughout the world.
Industry Implications
1. Coffee Shops - Coffee shops can capitalize on the Suspended Coffee movement to increase customer loyalty and community engagement through social responsibility initiatives.
2. Restaurants - Restaurants can adopt the pay it forward model to give back to the community and attract customers who value socially responsible businesses.
3. Grocery Stores - Grocery stores can implement a suspended food program to help those in need and build positive brand reputation through social responsibility strategies.
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