The Baja Beans Roasting Pop Up to Help the Community of Pescadero, Mexico
Meghan Young — November 21, 2014 — Lifestyle
References: facebook & thisopenspace
The Baja Beans Roasting Company created a pop-up cafe earlier this month in an effort to a raise hurricane-relief fund in an effort to rebuild the community of Pescadero, Mexico. An admirable endeavor, it shows that such projects as a pop-up cafe doesn't have to be solely to promote a brand or create a space for niche products and services.
Instead, the Baja Beans Roasting Company pop-up cafe uses its premium high-grade single origin coffee as a draw for a bigger and better purpose. Founded by the Tidey family, the brand's pop-up cafe, which was hosted in Vancouver, British Columbia, is inspired by their permanent cafe, which is based in Mexico. Only open for two days, it highlighted local snacks and treats that perfectly complemented the delicious Baja Beans french-press coffee.
Instead, the Baja Beans Roasting Company pop-up cafe uses its premium high-grade single origin coffee as a draw for a bigger and better purpose. Founded by the Tidey family, the brand's pop-up cafe, which was hosted in Vancouver, British Columbia, is inspired by their permanent cafe, which is based in Mexico. Only open for two days, it highlighted local snacks and treats that perfectly complemented the delicious Baja Beans french-press coffee.
Trend Themes
1. Hurricane-relief Fundraising - Opportunity to create pop-up cafes to raise funds for communities affected by natural disasters.
2. Purpose-driven Pop-up Cafes - Pop-up cafes with a greater purpose, beyond promoting a brand, can leverage products and services to support social causes.
3. Local Artisanal Collaboration - Collaborating with local craftsmen and food providers in pop-up cafes can create unique experiences while supporting the community.
Industry Implications
1. Coffee Industry - Coffee companies can explore pop-up cafes as a means to support relief efforts and engage customers in a unique way.
2. Food and Beverage Industry - The food and beverage industry can leverage pop-up cafes as a platform to raise funds for charitable causes and build brand reputation.
3. Hospitality Industry - Hotels and hospitality businesses can incorporate purpose-driven pop-up cafes to offer guests a meaningful experience while contributing to social causes.
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