The Social Media Marketing Startup Specializes in Customer Intelligence
Alyson Wyers — February 1, 2018 — Social Media
This social customer intelligence platform provides real-time insights about your brand's audience. Based in Warsaw, Poland, startup Metricso will help you to better understand your customers by leveraging social media and using big data.
The new software as a service (SaaS) venture analyzes consumers' social media activity and behavior to offer people-centric in-depth information regarding preferences, media consumption habits, interests and more. Metricso Audience will ultimately make people feel more connected to your brand. The social customer intelligence platform has an adjustable data range and flexible data input, whether you want to look at your customers or your competitors'. Understanding your audience will allow you to change what you communicate to be more effective and reach the right target group.
The new software as a service (SaaS) venture analyzes consumers' social media activity and behavior to offer people-centric in-depth information regarding preferences, media consumption habits, interests and more. Metricso Audience will ultimately make people feel more connected to your brand. The social customer intelligence platform has an adjustable data range and flexible data input, whether you want to look at your customers or your competitors'. Understanding your audience will allow you to change what you communicate to be more effective and reach the right target group.
Trend Themes
1. Real-time Audience Insights - Utilizing social media and big data, this trend allows businesses to gain real-time insights about their audience, enabling them to make more informed marketing decisions.
2. People-centric Data Analysis - This trend focuses on analyzing consumers' social media activity and behavior to provide in-depth information about their preferences, interests, and media consumption habits.
3. Adjustable and Flexible Data Solutions - With this trend, businesses can gather and analyze data from both their customers and competitors, allowing them to gain valuable insights for effective communication and targeting.
Industry Implications
1. Social Media Analytics - The social media analytics industry can take advantage of these trends to offer businesses advanced tools and platforms for gaining audience insights.
2. Marketing Technology - In the marketing technology industry, these trends present opportunities for developing innovative solutions that leverage social customer intelligence for improved marketing strategies.
3. Competitive Intelligence - The competitive intelligence industry can benefit from these trends by providing businesses with tools and services to analyze and benchmark against their competitors' audience data.
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