Brands are releasing candy products infused with various forms of cannabis
Implications - As the cannabis "lifestyle" industry continues to blossom in tandem with the medical marijuana industry, brands are releasing various forms of candy that are infused with cannabis. Whether recreational or used for medical reasons, these items serve to either offer a new experience with these products for self-proclaimed aficionados, or make cannabis use more palatable in the eyes of consumers who are new to the industry. This uses the normalcy that candy products are usually associated with as a vehicle to bring cannabis to a wide range of demographics.
Workshop Question - How can your brand make its products/services accessible to a wide range of consumers, rather than limiting itself to a select few?
Trend Themes
1. Cannabis-infused Edibles - The trend of infusing cannabis with edible products is allowing consumers to experiment with new cannabis experiences in an easy and non-intrusive way.
2. Functional Benefits in Edibles - Infusing CBD products with functional benefits like melatonin, L-theanine, ginger and turmeric, allows consumers to get the benefits of cannabis while also addressing other health concerns.
3. Artistic and Playful Packaging Designs - The use of artistic and playful packaging designs in cannabis edibles disrupts the stigma of cannabis use and expands the consumer base that these edibles appeal to.
Industry Implications
1. Food and Beverage - The food and beverage industry has seen a rise in cannabis-infused edibles, offering new opportunities to experiment with flavors, textures, and functional benefits.
2. Pharmaceuticals - As cannabis is increasingly being recognized for its health benefits, pharmaceutical companies can explore new products using CBD and THC as active ingredients.
3. Packaging and Design - The use of artistic and playful packaging designs in cannabis edibles offers new opportunities for the packaging and design industry to create unique and personalized packaging for these products.
