'Kilometer.io' Helps Convert Leads Using Machine Learning Algorithms
Michael Hemsworth — December 4, 2016 — Tech
References: kilometer.io & betalist
'Kilometer.io' is a new kind of utility that can help to convert leads into paying customers by taking a number of different data points into consideration.
'Kilometer.io' works by connecting to your existing CRM or marketing automation tool in order to add a number of different data points correlating to their social profile, the size of their company, their role and much more. From here, 'Kilometer.io' will help to predict how likely a user is to convert from a free user into a paying customer based on these data points. This can help to reduce the amount of time spent working to convert leads that probably won't turn into customers in the long run based on telling data information.
'Kilometer.io' works by connecting to your existing CRM or marketing automation tool in order to add a number of different data points correlating to their social profile, the size of their company, their role and much more. From here, 'Kilometer.io' will help to predict how likely a user is to convert from a free user into a paying customer based on these data points. This can help to reduce the amount of time spent working to convert leads that probably won't turn into customers in the long run based on telling data information.
Trend Themes
1. Machine Learning Algorithms in Sales - The use of machine learning algorithms in sales tools like Kilometer.io can help convert leads into paying customers by analyzing various data points.
2. Predictive Customer Conversion - The predictive capabilities of Kilometer.io can determine the likelihood of a user converting into a paying customer, saving time and resources.
3. Data-driven Lead Conversion - By considering multiple data points, Kilometer.io offers a data-driven approach to converting leads into paying customers.
Industry Implications
1. CRM Integration - CRM integration industry can benefit from incorporating machine learning algorithms like Kilometer.io to enhance lead conversion processes.
2. Digital Marketing Automation - Digital marketing automation industry can leverage predictive customer conversion tools like Kilometer.io to optimize lead conversion efforts.
3. Sales and Customer Relationship Management - Sales and Customer Relationship Management industry can use data-driven lead conversion tools like Kilometer.io to improve lead conversion rates and efficiency.
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