Boardgames require players to not only play, but create the game itself
Implications - Consumers who play independently produced board games are likely familiar with most basic game designs. Rather than striving to catch lightning in a bottle with a new and inventive game concept, savvy producers have created games that require creativity and participation on the part of the player — games where the player becomes the designer. Strategies for immersing consumers in product design, whether in games or any other industry, add an extra layer of participation and encourage emotional connections to that product.
Workshop Question - How could you incorporate your consumer into the design or output of your brand's offering?
Trend Themes
1. Player-created Board Games - Board games that require creativity and participation on the part of the player.
2. Customizable Board Games - Board games that allow the purchaser to choose the material of the board and engrave a personalized message.
3. DIY Board Game Kits - Board game kits that enable users to create their very own board game designs for a game that is entirely their own.
Industry Implications
1. Gaming Industry - Create player-created or customizable board games to provide unique gameplay experiences.
2. Gift Industry - Offer customizable board games as unique gift options for customers.
3. Educational Industry - Develop DIY board game kits to educate and inspire kids and adults to become makers of their own toys.
