Retired Boomers are targeted by alcohol companies that brand for relaxation
Implications - Potentialism has taught us that Boomers are maximizing retirement by finding ways to experience new things. This has made the Boomer an enthusiastic consumer in industries such as travel and alcohol. Brands from the latter industry specifically are leveraging this idea of relaxation and escape from the mundane to better attract the Boomer, demonstrating an understanding of this demographic's growth cycle and shifting priorities.
Workshop Question - How do you think your target demographic's needs will change in the next 5 years? 10 years? 15 years?
Trend Themes
1. Boomers' Relaxation - Alcohol brands are using the idea of relaxation and escape from the mundane to attract Baby Boomers in the alcohol industry.
2. Caribbean-inspired Resorts - Caribbean-inspired themes and promoting relaxation are hot trends in the senior resort industry.
3. Celebrity Designed Wine - Online wine shops curated by famous personalities like Martha Stewart are becoming increasingly popular in the alcohol industry with consumers looking for personalized selections.
Industry Implications
1. Alcohol - Alcohol companies are pushing relaxation and easy-going lifestyle-focused branding.
2. Senior Resorts - Senior resorts with Caribbean-inspired themes and 55+ only admission policies are creating a new phase in the retired demographic's life cycle.
3. Personalized Online Wine Shops - Online wine shops curated by famous personalities are becoming increasingly popular in the alcohol industry with consumers looking for personalized selections.
4 Featured, 36 Examples:
76,249 Total Clicks
Date Range:
Jul 16 — Oct 17
Trending:
Mild
Consumer Insight Topics:
