MoPals' Rewards App Provides Incentives to Share Photos, Reviews & Posts
Laura McQuarrie — December 10, 2014 — Marketing
References: itunes.apple & mopals
Rather than have you go out of your way to download a dedicated rewards app for a brand, MoPals offers incentives for activities that you're probably already doing on a daily basis, such as virtually checking in, sharing photos and writing reviews. Driven by the power of social influence, this "crowdsourced loyalty program" was developed to reward you for doing things other than dropping cash. In comparison to similar platforms like Yelp, TripAdvisor and FourSquare, MoPals provides something more tangible and rewarding than a virtual badge and makes it worth your while to share.
A recent update to the app now lets you load your physical membership cards to the app, clearing up tons of space in your wallet. As far as some of the perks that you can work towards buying with "MoCoins" on the MoPals marketplace, there's unique rewards for travel, events and products.
A recent update to the app now lets you load your physical membership cards to the app, clearing up tons of space in your wallet. As far as some of the perks that you can work towards buying with "MoCoins" on the MoPals marketplace, there's unique rewards for travel, events and products.
Trend Themes
1. Crowdsourced Reward Programs - Offering incentives to customers for activities they are already doing can be a disruptive innovation opportunity for loyalty programs to increase customer engagement and sales
2. Virtual Check-ins - Incorporating virtual check-ins as an activity that earns reward points can be a trend for businesses looking to increase social media engagement
3. Mobile Wallet Integration - Integrating membership cards into mobile wallets can be a trend in the rewards industry to offer more convenience to customers
Industry Implications
1. Hospitality - The hospitality industry can benefit by using crowdsourced reward programs to boost customer engagement for hotels, resorts, and restaurants
2. Retail - Using virtual check-ins as a reward-earning activity can increase social media engagement and sales for retailers
3. Financial Services - Integrating membership cards into mobile wallets can be a trend in the financial services industry to offer more convenience for users
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