Beverages are being offered with gradient color designs
Implications - No longer just limited to hair colors, the ombré fad is becoming apparent in the food and beverage industry as well. The use of gradient colors in beverages serves to offer the social media-friendly aesthetic that drive younger consumers' purchasing decisions, while offering a more refined image for QSRs to appeal to luxury-driven consumers. As food brands are now required to do more than just offer the promise of health in their products in order to stand out, these ombré beverages appeal to visually motivated consumers.
Workshop Question - How can your brand use fad-focused design in its products, services or campaigns in order to better market its offerings?
Trend Themes
1. Gradient Color Designs - The use of gradient colors in food and beverages offer a social media-friendly aesthetic that appeals to visually motivated consumers.
2. Activated Charcoal - Activated charcoal is now being used in food and beverage products for its powerful detoxifying properties and distinctive black tint.
3. Limited Edition Drinks - Limited edition drinks like McDonald's Cherry Blossom Float offer both full flavor and visually appealing options, making them ideal for social media posts.
Industry Implications
1. Fast Food - Fast food chains like Starbucks and McDonald's can use gradient color designs and limited edition drinks to expand their healthy menu options and appeal to visually motivated consumers.
2. Beverage - Beverage companies are incorporating activated charcoal in their products and using gradient color designs to attract millennials and health-conscious consumers.
3. Food - Activated charcoal and gradient color designs are disrupting the food industry, providing new ways to visually represent healthy and natural products on store shelves.
5 Featured, 45 Examples:
62,037 Total Clicks
Date Range:
Feb 17 — Oct 17
Trending:
Average
Consumer Insight Topics:
