This Nike Air Max Day Shanghai Installation is a Towering Shoebox
Rebecca Byers — March 27, 2015 — Fashion
References: freshnessmag
This dazzling Nike Air Max Day Shanghai installation was apart of a larger exhibit within the Shanghai Exhibition Center. Sneaker culture is especially popular in Shanghai and makes Nike's reach for Air Max Day 2015 cover the span of the globe, with a smaller scale installation also appearing in Paris.
The exhibit showcased each of the Air Max designs in the sneaker's 28-year history, with a giant translucent Nike shoebox being the main event. The celebration of sneaker innovation also featured talks from some of the industry's big players.
The Nike Air Max Shanghai event, a brilliant marketing move by Nike, was filled with air bubble podiums displaying rare colorways and relevant Air Max designs from the past.
The exhibit showcased each of the Air Max designs in the sneaker's 28-year history, with a giant translucent Nike shoebox being the main event. The celebration of sneaker innovation also featured talks from some of the industry's big players.
The Nike Air Max Shanghai event, a brilliant marketing move by Nike, was filled with air bubble podiums displaying rare colorways and relevant Air Max designs from the past.
Trend Themes
1. Sneaker Culture - Opportunity to capitalize on the growing popularity of sneaker culture through innovative marketing and experiential installations.
2. Experiential Marketing - Disruptive innovation opportunity to create immersive brand experiences and installations.
3. Translucent Design - Opportunity to utilize translucent materials in product design to create visually striking installations.
Industry Implications
1. Sportswear - Opportunity for sportswear brands to create unique and engaging experiences for sneaker enthusiasts.
2. Event Planning - Opportunity for event planning companies to create experiential marketing events for brands.
3. Materials and Manufacturing - Opportunity for manufacturers to explore the use of translucent materials in product design and marketing installations.
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